![]() Emphasis is placed on large orders in order to obtain economies in large sole production and distribution of goods. To undertake the various marketing activities, the export marketing manager should collect the right information from the right source analyze it properly and then take systematic export marketing decisions.ģ 3 2) Large Scale Operations Normally, export marketing is undertaken on a large scale. The export marketing manager needs to undertake various marketing activities, such as marketing research, product design, branding, packaging, pricing, promotion etc. 1) Systematic Process Export marketing is a systematic process of developing and distributing goods and services in overseas markets. 1.3 FEATURES OF EXPORT MARKETING The main important features of export marketing are as follows. ![]() 2) Export marketing means marketing of goods and services beyond the national boundaries. Rathor Export marketing includes the management of marketing activities for products which cross the national boundaries of a country. 1.2 DEFINITIONS OF EXPORT MARKETING 1) According to B. In the absence of such participation in global marketing, the process of economic development of the country comes in danger. This is a normal rule which every country has to follow under the present global marketing environment. Every country has to open up its markets to other countries and also try to enter in the markets of other countries in the best possible manner. Global business is a reality and every country has to participate in it for mutual benefits. Every country takes various policy initiatives for promoting exports and for meaningful participation in global marketing. It promotes economic / business / industrial development, to earn foreign exchange and ensures optimum utilization of available resources. Export marketing has wider economic significance as it offers various advantages to the national economy. Along with this, export marketing offers ample opportunities for earning huge profits and valuable foreign exchange. Moreover, when a business crossed the borders of a nation, it becomes infinitely more complex. ExportĢ 2 marketing is more complicated to domestic marketing due to international restrictions, global competition, lengthy procedures and formalities and so on. In export marketing, goods are sent abroad as per the procedures framed by the exporting country as well as by the importing country. It involves lengthy procedure and formalities. 1.1 INTRODUCTION Export marketing means exporting goods to other countries of the world. ![]() To find out the present problems / Difficulties faced by Indian exporters. To elaborate the motivations for export marketing. To distinguish between domestic marketing and export marketing. To understand the meaning of export marketing To explain the features of export marketing To know the importance of export marketing at national level and firm level. 1.8 Summary 1.9 Questions for Self-Assessment 1.0 OBJECTIVES The main purpose of this chapter is To provide you with an overview of export marketing. ![]() 1.6 Motivations for Export Marketing 1.7 Present Problems / Difficulties faced by Indian Exporters. 1 1 INTRODUCTION TO EXPORT MARKETING I (Meaning and importance of Exports) Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Definitions of Export Marketing 1.3 Features of Export Marketing 1.4 Importance of Export Marketing 1.5 Distinguish between Domestic Marketing and Export Marketing.
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